What Did We Learn About SEO in 2024?
The digital landscape evolves quickly, and every year marketers learn new things to optimize marketing strategies. In 2024, you might have noticed several advancements in the SEO world. From AI usage to the increasing significance of user experience, different factors have transformed the digital marketing world. So, what SEO lessons did digital marketers learn in 2024? Let us discuss them briefly, and help you strengthen your digital presence.
Search intent is a more important issue
In the last few years, keyword usage has been the major focus of SEO professionals. However, in 2024, the SEO experts learned that it is not easy to rank for a keyword unless it aligns with the search intent.
Today, search engine users want to get more precise solutions. They ask questions and look for a clear answer. So, SEO specialists need to check the People Also Ask section to learn about users’ searches. You may also use tools like AnswerThePublic to find a list of intent-driven queries.
Core Web Vitals – Not a mere option for SEO
In 2024, SEO professionals learned the importance of Google’s Core Web Vitals for SEO. The most important factors for ranking your pages are:
- Largest Contentful Paint
- Cumulating Layout Shift
- First Input Delay
So, the metrics you should choose to measure SEO results are:
- Stability
- Responsiveness
- Speed
Your website visitors will leave a slow-loading page. Search engines will also count it as a higher bounce rate. So, focus on the content quality and user experience for better SEO outcomes. Everyone from beginners to Shark Tank Australia’s host Sabri Suby will need to know this area of SEO in 2025.
Videos for increasing user engagement
Video content on different websites gained attention in 2024, and this trend will continue this year. YouTube Shorts and Instagram Reels show how impactful videos capture everyone’s attention. However, long videos like tutorials and webinars will also dominate and drive trust. Thus, to strengthen your SEO strategies, you must not overlook videos. You may tell your brand story or provide other value through videos.
More focus on Google’s Search Generative Experience
In 2024, SEO professionals have learned the importance of adapting to SGE. They need to update their knowledge about generating AI and its limitations. The best SEO experts have started searching for ranking factors for SGE. They want to understand how to influence SGE snapshot results.
Google will continue incorporating more SGE features. For instance, videos and images will be shown in AI-generated snippets. Some SEO professionals fear that AI responses in search results would harm their traffic. However, there is currently no accurate data about how SGE would affect websites.
Hire SEO professionals for your business
Look for the best marketers to start your SEO campaign. Well-known digital marketing agencies will bring your strategy to life and meet your audience where they gather online. So, connect with a prominent online marketing agency and improve your SEO campaign.
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